- +41%direct bookings, first six months
- 118nights not sold through an agent
- €31.4kcommission kept in the business
What it was costing them.
Sixty eight per cent of rooms were being sold through booking agents at fifteen to eighteen per cent commission. On a good year that is the price of a member of staff.
The website was a 2016 template with no way to book a room on it. Every direct guest had to ring during office hours.
On a phone on 4G it took nine seconds before anything appeared, and a third of people had gone by then.
What we did about it.
- 01
Booking on the site, with no commission
A direct booking path that takes four taps from the home page, and shows the agent price beside the direct price so the saving is visible at the moment of choosing.
- 02
Photographed properly, over two days
The rooms, the bar, the food and the grounds in real light. Not one stock photograph, and nothing borrowed from the brochure.
- 03
Built to be found by people planning a trip
Pages for the things people actually search: weddings, midweek breaks, dog friendly rooms, and the two attractions within a half hour.
- 04
Watched, and tuned every month
What people searched, where they stopped, and what we changed about it. Eleven changes in the first six months.
“We had been quoted twenty two thousand for a new site and told it would take five months. This was live in a fortnight and it has already paid for itself several times over in commission alone.”
Have a look yourself
The whole build is live. Walk through it the same way one of their customers would.
More work
Yours would work the same way.
We will look at your site, your competitors and what people near you are searching for, then design your new homepage and show it to you. Free, and yours to look at whether you hire us or not. If your site is doing fine as it is, we will tell you that instead.